Launched in 1947, TRESemme was named after renowned hair care expert Edna Emme. Up until the 1950s, TRESemme was sold only in salons. Today it is available at a shop near you, so that you can have salon style hair at home. For over 60 years, TRESemme has built a history of success in 13 countries around the world. From its origins in 1947 and salon expertise, TRESemme has been driven by a simple truth: every woman deserves to look & feel fabulous, like she has just stepped out of the salon, everyday. This range has been carefully selected for its advanced formula. Driven by our salon heritage, we work with our stylists to deliver expert solutions from salon quality products without the salon price tag. Our salon inspired products enriched with high quality Ingredients help you experience that salon feeling, everyday. Specially formulated with lower sulfates, TRESemme Keratin Smooth Shampoo helps restore keratin and nourishes each strand to leave hair gorgeously straighter, shinier and more manageable. When used together with Keratin Smooth Conditioner, it controls frizz for up to 48 hours and transforms your hair to be gorgeously straighter, more manageable and easy to style. Apply to wet hair, gently massage and work into a lather. For best results use with the TRESemme keratin smooth conditioner.Features and Benefits:• Replenishes your hair increasing its smoothness and shine • The power of Keratin protein, eliminates unruly hair • Suitable for both natural and chemically-treated hair • Makes your tresses more manageable for up to 48 hours • TRESemme Keratin Smooth Shampoo is low on sulphate to give you healthy and frizz-free hair • Apply to wet hair, gently massage and work into a lather.