Celebs are always ahead of the trend-setting curve with their dapper and suave looks, all thanks to expert styling. It their X-factor that separates the best from the rest! Set Wet Studio X, co-created with top celeb stylist Aalim Hakim is that X-factor for your daily grooming routine.An expert grooming range for men who want to sport that celeb look every day. Keep your style game effortlessly on point. Take the spotlight and be the trend. Studio X Cooling & Style Shampoo For Men brings the perfect balance of softness, shine and volume. It also gives you a burst of aqua cooling, making your hair fresh and style-ready with every wash. Its time to style your hair the way you want.