Fortune traditional full grain basmati rice is grown in the best basmati terrain of India, the tarai region of north western Himalayas. Cultivated in the pristine foothills of Himalayas, fortune traditional basmati rice has a unique aroma and earthy flavour which enhances the taste of your rice dishes. It brings you the original basmati aroma with a unique fragrance that sets it apart. Dishes like plain rice become memorable.