Many of us colour, straighten or blow-dry our hair to achieve the look that makes us feel good. Those processes can be damaging to hair, but dont worry - with the right care, you can nourish even extremely damaged hair back to its strong, smooth look and feel. Weve drawn inspiration from the regenerative powers of nature to help make bad hair days a thing of the past with Dove Advanced Hair Series REGENERATIVE REPAIR Shampoo. Red Algae have evolved over millions of years, living on rocky ocean shores, to survive the various stresses of their environment, including dehydration and large changes in temperature. The cells of red algae are rich in polysaccharides, known for their moisture retention properties and ability to help the proteins maintain their structure. This nourishing shampoo, with its unique Red Algae + Keratin Nutri Complex, helps replenish nutrients, fortify the internal structure of damaged hair and give it a smoother, stronger look and feel - as if damage never happened. Buy Dove Regenerative Repair Now! For comprehensive benefits, use with Dove Regenerative Repair Conditioner.