Colgate Total Charcoal is anti-cavity & anti-gingivitis toothpaste, which deep cleans for superior oral health. The toothpaste effectively fights germ build-up for superior deep clean. It helps reduce the formation of plaque and tartar above the gum line when used regularly. The unique clinically proven formula creates an anti-germ barrier and protects 100% of the surfaces of the mouth including teeth, tongue, cheeks and gums. Colgate Total Charcoal Toothpaste works like a protective shield around your teeth and gums fighting germs non-stop for 12 hours, even after drinking and eating. Colgate is India’s No. 1 brand recommended by dentists and offers unique oral hygiene solutions to ensure complete protection against germs and plaque build-up.