Tooth sensitivity is common. A lot of us experience the sharp pain when eating or drinking hot, cold, sweet or acid foods. But no more! Colgate Sensitive soothes and builds a protective shield around the teeth providing both fast relief from sudden shocks of pain and long term sensitivity protection with regular use. Colgate Sensitive Everyday Protection Toothpaste provides fast relief within two weeks when used 2 times a day. It also contains fluoride which protects your teeth against cavity and has a great tasting flavor. Colgate Sensitive is an IDA accepted toothpaste, shown to provide fast and effective relief from the pain of sensitive teeth when used as directed in a regular program of oral hygiene and regular professional care. Therefore, brush with Colgate Sensitive at least twice a day or as directed by your dentist or physician and keep sensitivity at bay. Colgate is India’s No. 1 Toothpaste brand recommended by dentists.