The new Ariel Matic Liquid Detergent gives tough stain removal in just 1 wash, as well as prevents your coloured clothes from fading. As a liquid detergent, it dissolves easily in water. The superior technology of Ariel is hard on stains, but soft on the colour of your clothes - making it the perfect wash solution. Specially formulated for fully automatic washing machines, 1 lt of Ariel Matic Liquid Detergent washes as much as a 1 kg powder, hence delivering excellent usage value. Ariel has a cutting-edge technology that provides brilliant stain removal for all your clothes, by tackling even tough stains like tea, coffee, chocolate, tomato, etc. The unique cap ensures 0% spillage, to give you a non-messy, truly delightful experience. Ariel Matic liquid washing detergent also has a refreshing, long-lasting fragrance that freshens up your loads. Step out into the world with confidence knowing that you have Ariel as your partner in the laundry.